Levi’s Jeans: Why the iconic label’s cotton clothing is wildly popular

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Levi’s Jeans: Why the iconic label’s cotton clothing is wildly popular

There are many den­im brands out there, but Lev­i’s is the only one that stands out from the crowd. Kurt Cobain, Steve Jobs and Chuck Tay­lors adored this brand, and a rare rep­re­sen­ta­tive asso­ci­at­ed with the arts denies him­self the plea­sure of hav­ing at least one pair of clothes that was once called work in his wardrobe. Why has this name become so famous that expe­ri­enced fash­ion­istas and fash­ion­istas pre­fer not to exper­i­ment, but to give pref­er­ence to col­lec­tions pro­duced by a world-famous Amer­i­can com­pa­ny?

Con­tent

  • High qual­i­ty — through the decades
  • 100% cot­ton — a trib­ute to tra­di­tion
  • The per­fect fit
  • Dimen­sion­al pre­dictabil­i­ty: there will be no error
  • Oppor­tu­ni­ty to feel the spir­it of the past
  • Unique lines with celebri­ty names

High quality — through the decades

Cheap jeans wear out quick­ly: holes and scuffs appear, and the mate­r­i­al stretch­es eas­i­ly. Those who have worn Levis jeans at least once know about the use of high-qual­i­ty cot­ton, which is pleas­ant to the touch. The fab­ric is always char­ac­ter­ized by increased den­si­ty, while com­peti­tors often “sin” by sav­ing on cot­ton, so a hasti­ly cre­at­ed wardrobe item turns out to be short-lived.

100% cotton — a tribute to tradition

Clas­sic jeans should have just such a com­po­si­tion, and not be sim­i­lar­i­ties that the Chi­nese mass mar­ket filled the coun­ters and super­mar­kets around the world with. In them, the cot­ton con­tent is often less than 40%, and the rest is flax. Such clothes can be called pseu­do-jeans. Anoth­er dis­tin­guish­ing fea­ture is the com­pli­ance of the grown cot­ton with the Bet­ter Cot­ton pro­gram, which includes the reduced use of syn­thet­ic fer­til­iz­ers, insec­ti­cides, and also water. The result­ing den­im mate­r­i­al is envi­ron­men­tal­ly friend­ly and also cre­at­ed with a min­i­mal neg­a­tive impact on the envi­ron­ment.

The perfect fit

The Amer­i­can label offers mod­els designed for all body types. Girls and boys have the oppor­tu­ni­ty to find a suit­able option, even if they are over­weight or very tall. Vari­ety is intox­i­cat­ing — the total num­ber of exist­ing mod­els includes nar­row, tapered, wide and bag­gy options.

Read also: Which side of the foil to bake in the oven?

Dimensional predictability: there will be no error

Float­ing sizes irri­tate con­sumers: some pants and jeans brands have a dif­fer­ent size range if a new col­lec­tion is released. Buy­ing Lev­i’s is always a guar­an­tee that the dimen­sion­al grid is the same, regard­less of the mod­el or year of man­u­fac­ture of the prod­uct. This advan­tage allows you to make suc­cess­ful orders on the Inter­net and not be afraid that the clothes will not fit.

Opportunity to feel the spirit of the past

Lev­i’s appre­ci­at­ed the inter­est of buy­ers in long-tai­lored mod­els, which after 1985 and the launch of a shock­ing adver­tise­ment with Nick Kamen soared dozens of times. Lev­i’s Vin­tage line was recent­ly announced, fea­tur­ing the most pop­u­lar work­wear designs of the 20th cen­tu­ry. Now you can not only feel the atmos­phere of antiq­ui­ty from the pic­tures, but also feel it on your skin and see it in the mir­ror.

Unique lines with celebrity names

2019 was marked by the cre­ation of the Fresh Leaves col­lec­tion, which includ­ed Lev­i’s jeans with the Jus­tim Tim­ber­lake pre­fix. The source of inspi­ra­tion for the cre­ation of the line was the col­or­ful city in which the singer was born — Mem­phis. Lev­i’s 501 Slim Taper look very styl­ish against the back­ground of the already bored clas­sics and cor­re­spond to mod­ern trends.

The fruit­ful coop­er­a­tion was strength­ened with the par­tic­i­pa­tion of the Gor­ril­l­laz group, as well as the Russ­ian artist Max, who has a dou­ble sur­name Goshko-Dankov. The label is also known for its col­lab­o­ra­tions with famous brands — Supreme, Jean Paul Gaulti­er, thanks to which exclu­sive mod­els released in lim­it­ed quan­ti­ties appeared. What do you say now? Just jeans? No, the whole uni­verse of Lev­i’s, in which every­one will find a place for them­selves!

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