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People love art. They study paintings for meaning and often find them incredibly beautiful. But, as studies show, the perception of beauty is not only a relative phenomenon, but also very changeable.
A new study from the universities of Sydney and Florida shows that our perception of a work of art is based on what we’ve seen before.
Experiment with painting
Scientists showed 24 subjects a sequence of 40 paintings depicting landscapes and still lifes. Test participants had to rate the attractiveness of each painting using an electronic slider in the app. The task seems simple, but in fact it was a trick experiment. Scientists tried to find out not how attractive this or that picture is, but whether the perception of beauty depends on the order in which the pictures are shown.
Each of the subjects was shown the entire sequence of pictures 20 times. At the same time, the order of the images changed all the time. Initially, it was assumed that the experiment would reveal some kind of “contrast” effect. That is, after a series of paintings that the subject did not like, an attractive work will look even more beautiful. But everything turned out to be the opposite.
The study showed that paintings that were shown after truly attractive works of art seemed more beautiful to people.
Scientists call this the serial addiction effect. There is a systemic bias towards recent past experience. Simply put, while studying something new, people continue “by inertia” to experience those emotions that they experienced shortly before. And if they were in high spirits, then everything seems more attractive to them.
Put it into practice
The results of this experiment can be very useful, not only for science, but in general for all spheres of human activity. After all, the effect of serial addiction operates everywhere. If you want something to feel better, show it after something really good.
You can use this knowledge when preparing presentations, designing, decorating your home — in general, anywhere you need to create a good impression. Contrast doesn’t work. But the gradual build-up of positive impressions — on the contrary, provides the effect of accumulation of positive emotions.
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