There are many denim brands out there, but Levi’s is the only one that stands out from the crowd. Kurt Cobain, Steve Jobs and Chuck Taylors adored this brand, and a rare representative associated with the arts denies himself the pleasure of having at least one pair of clothes that was once called work in his wardrobe. Why has this name become so famous that experienced fashionistas and fashionistas prefer not to experiment, but to give preference to collections produced by a world-famous American company?

High quality — through the decades

Cheap jeans wear out quickly: holes and scuffs appear, and the material stretches easily. Those who have worn Levis jeans at least once know about the use of high-quality cotton, which is pleasant to the touch. The fabric is always characterized by increased density, while competitors often “sin” by saving on cotton, so a hastily created wardrobe item turns out to be short-lived.

100% cotton — a tribute to tradition

Classic jeans should have just such a composition, and not be similarities that the Chinese mass market filled the counters and supermarkets around the world with. In them, the cotton content is often less than 40%, and the rest is flax. Such clothes can be called pseudo-jeans. Another distinguishing feature is the compliance of the grown cotton with the Better Cotton program, which includes the reduced use of synthetic fertilizers, insecticides, and also water. The resulting denim material is environmentally friendly and also created with a minimal negative impact on the environment.

The perfect fit

The American label offers models designed for all body types. Girls and boys have the opportunity to find a suitable option, even if they are overweight or very tall. Variety is intoxicating — the total number of existing models includes narrow, tapered, wide and baggy options.

Dimensional predictability: there will be no error

Floating sizes irritate consumers: some pants and jeans brands have a different size range if a new collection is released. Buying Levi’s is always a guarantee that the dimensional grid is the same, regardless of the model or year of manufacture of the product. This advantage allows you to make successful orders on the Internet and not be afraid that the clothes will not fit.

Opportunity to feel the spirit of the past

Levi’s appreciated the interest of buyers in long-tailored models, which after 1985 and the launch of a shocking advertisement with Nick Kamen soared dozens of times. Levi’s Vintage line was recently announced, featuring the most popular workwear designs of the 20th century. Now you can not only feel the atmosphere of antiquity from the pictures, but also feel it on your skin and see it in the mirror.

Unique lines with celebrity names

2019 was marked by the creation of the Fresh Leaves collection, which included Levi’s jeans with the Justim Timberlake prefix. The source of inspiration for the creation of the line was the colorful city in which the singer was born — Memphis. Levi’s 501 Slim Taper look very stylish against the background of the already bored classics and correspond to modern trends.

The fruitful cooperation was strengthened with the participation of the Gorrilllaz group, as well as the Russian artist Max, who has a double surname Goshko-Dankov. The label is also known for its collaborations with famous brands — Supreme, Jean Paul Gaultier, thanks to which exclusive models released in limited quantities appeared. What do you say now? Just jeans? No, the whole universe of Levi’s, in which everyone will find a place for themselves!